Mirabalm

While working with Mirabalm, I played an integral role in the development of an all-natural adhesive remover for the skin, focusing on enhancing brand visibility and recognition. Our comprehensive approach included refreshing the visual identity, designing a user-friendly e-commerce website, and coordinating targeted social media advertising campaigns.

Upon conducting a thorough brand audit, we identified that Mirabalm's use of all-natural ingredients distinguished it as a premium and compassionate brand within the market. To accentuate these attributes, we revamped the visual identity by introducing a contemporary logo and a vibrant color palette, ensuring that the brand would stand out among competitors. I was actively involved in implementing the new visual brand across a variety of channels, including social media, product packaging, and the e-commerce website. Our digital marketing strategy encompassed reaching out to new demographics while maintaining brand consistency across all platforms by establishing a set of brand usage standards.