Erchonia Laser
Print Advertising / Social Media
In my collaboration with Erchonia, I was tasked with developing a diverse array of printed advertisements, including posters and flyers, to promote their Emerald and Zerona brand lasers, specifically designed for fat loss applications. The target audience for these marketing materials comprised medical clinics and medispas.
The distinct brand tones for the Emerald and Zerona lasers necessitated careful consideration. Emerald materials were aimed at a more inclusive demographic, appealing to individuals with a variety of body shapes, whereas Zerona's target audience was more exclusive and refined, emphasizing a more sensual appeal. Given that these brands lacked established core brand guidelines, I was entrusted with the responsibility of conceptualizing and creating a range of design solutions tailored to cater to their diverse client base.
To ensure the advertisements conveyed an upscale and sophisticated feel, I employed strategic use of white space and modern typography. Through these design elements, I successfully crafted visually appealing and effective promotional materials that seamlessly aligned with the unique brand positioning of both the Emerald and Zerona lasers.
