Big Ditch Brewing Company
Packaging / Merchandise / Advertising
During my time at Iskalo Development, I was tasked with designing and developing a series of can artwork for Big Ditch Brewing Company. The main objective behind the design of the packaging was to integrate the essence and character of the Erie Canal through a variety of themes and symbols.
Each of the seasonal cans was carefully designed with unique identifying elements that narrated the story behind every beer, while the Lock I.P.A. series was developed to be a limited edition set that could be easily refreshed through the use of color and naming variations.
Through the integration of creative design strategies and innovative techniques, I was able to effectively capture the attention of the local community and enhance the brand's overall image. The result was a collection of eye-catching and highly recognizable cans that have become highly sought-after collectibles among fans of the brewery.
Overall, my contributions to the design and development of the can artwork for Big Ditch Brewing Company played an integral role in the success of the brand's marketing and promotional initiatives. Through the effective utilization of design elements and principles, I was able to elevate the brand's image and increase its visibility among its target audience.
You can view the photos of the cans and their legacy by using Google images here.
