King Finley
Branding / Packaging / Print Collateral / Social Media / Ecommerce Website
As the creator and lead designer of the King Finley brand, I was responsible for the conception and execution of a high-end pet wellness brand targeted towards "The Most Discerning Canine." My role included the development of the brand identity, packaging design, printed collateral, social media graphics, and an eCommerce website.
The brand strategy involved creating a unique visual identity that would capture the essence of luxury and sophistication. To achieve this, I developed a brand that exuded a regal aura and incorporated a tartan stripe pattern commonly found in dog beds. These design elements helped to convey the brand's commitment to providing top-of-the-line pet products and services.
To complement the brand's identity, the team and I also curated a collection of west-coast inspired photography, which we used to promote the brand via Instagram. The imagery and messaging were carefully crafted to appeal to the brand's target audience and reflect its luxurious sensibilities.
The King Finley instagram page is still live here.
