As the lead designer on Le Cleanse Officiel, I was responsible for developing a cohesive and visually engaging brand identity for the probiotic skincare line. Working closely with the Advantage Company team, we aimed to create a minimalist, clean and informative aesthetic that reflected the benefits of a healthy microbiome for the skin.
To achieve this objective, I oversaw the design of the branding, packaging, and printed collateral for the product line. I worked closely with the team to ensure that the branding conveyed a message of cleanliness, health, and wellness. The packaging was designed to be sleek and minimal, while also providing important information about the product and its benefits to the consumer.
As part of the branding strategy, we also focused on educating consumers about the importance of a healthy microbiome for the skin, with the intent to establish Le Cleanse Officiel as a leading expert in probiotic skincare. This approach was well received, as it resonated with consumers who were increasingly interested in the natural and holistic approach to skincare.
Le Cleanse Officiel is currently available for purchase at Amazon.