Lab to Beauty
Brand Implementation / Print Collateral / Ecommerce Website / Social Media / Digital Assets
During my tenure at the Advantage Company, I provided comprehensive support to the luxury beauty brand Lab to Beauty across a wide range of design and marketing initiatives. My responsibilities included the creation of both digital and printed collateral, website updates and creation of new pages, social media graphics, packaging, digital invitations, flyers, and personalized box packaging.
In particular, I devoted significant attention to updating the brand's website theme on BigCommerce, utilizing my skills in HTML and CSS to create a seamless and visually appealing user experience. My work helped to enhance the site's functionality and overall aesthetic, further reinforcing the brand's image as a luxury beauty product.
The brand's tone was carefully curated to feel elegant, refined and sophisticated, with a focus on appealing to the discerning tastes of the high-end luxury market. The collateral I designed and produced reinforced this tone, with a keen attention to detail and a commitment to maintaining consistency in the brand's visual identity.
Lab to Beauty is now widely available for sale at a range of top-tier retailers, including Saks Fifth Avenue, Revolve, Douglas, and Olivela. My contributions to the brand's marketing and design efforts have played an important role in building its reputation as a top-tier beauty product in the industry, helping to elevate its profile and drive sales growth.
