Popular Mechanics
Advertising / Print Collateral / Environmental Signage
While working at Hearst, I was responsible for designing various materials for Popular Mechanics, including the invites and collateral for the Breakthrough Awards. To create the invites, I utilized a single photo of the Hearst building and developed a rendering in Illustrator. Moreover, I designed scheduling and way-finding signage to be displayed at the event, ensuring a seamless experience for guests.
In addition, I designed four advertorials for Chevrolet in a colored set, referencing quotes made by the editors about their automobiles. I also created a sell piece that combined the look and feel of a vehicle with the design of the piece, which marketing professionals could use to generate business for the publication.
To highlight a featured section in an upcoming issue about fifty essential tools, I designed a sell piece that was influenced by the selected tools in terms of color and texture. This sell piece was intended to pique the interest of the target audience and encourage them to explore the featured section further.
Moreover, I created two advertorials for different clients. For the Clauss Speedpak advertorial, I employed an immaculate and minimal style to complement the product's design. The Canadian Club liquor ad was designed for a contest that involved building a poker table, and it was advertised in Popular Mechanics.
Throughout these projects, I worked closely with the clients to ensure that their vision and requirements were met, while aligning the designs with Popular Mechanics' brand values. The end result was a range of visually compelling and effective materials that enhanced the brand's visibility and successfully resonated with the target audience.
